St George’s

St George’s School: Speaking its own trouthe

As Edinburgh’s only all-through independent school for girls aged 3-18, St George’s already ensured 90% of its pupils reached their first-choice post-school destination.

But it remained relatively unknown, even to local residents.

With a new head in place and exciting future plans, we were tasked with creating a strategic direction that reflected St George’s role as a leader in girls’ education in Scotland. This meant echoing the courage of its founding mothers, who pioneered women’s education in Victorian Scotland – and amplifying the voice of every girl.

So we headed north for a full Discovery session which revealed St George’s as a place of possibilities with a unique spirit among its ‘change-maker’ pupils.

Our new messaging and website design now epitomise the prestige of this nationally-renowned educational institution.

“I can’t thank Paul and David enough for all their hard work in helping us redesign our school’s website and for coming up with the creative for our strategic plan document and open day mailer. Paul immediately understood our goal of creating a modern, engaging website to appeal to prospective parents and students. His creative vision and David’s copywriting skills brought our school to life online. Paul’s creative design talents, and dedication to getting the project delivered within tight timeframes were invaluable. I’m so grateful to have found such a professional and totally dependable agency in me&him. Our school community has greatly benefited from their work and we loved working with both of them. Thank you, Paul and team!”

—Bornie Lamotte
Head of Marketing and Admissions