The Giant Group
The Giant Group are the leading umbrella employer in the UK, providing umbrella and back office solutions.
Giant sought a new visual identity to complement their long established logo. The new approach had to work across all channels on and offline and for the three identified audiences: Agencies, Corporate and Contractors. It had to be infinitely adaptable, being frequently required to illustrate complex services from IR35 tax legislation to employee screening.
The ‘Giant’ name provided the solution with objects representing the different services with tiny business people alongside to give a sense of scale. Introducing wit to an often dry subject.
Giant’s entire online presence needed an overhaul from the ground up. Not just to be consistent with the new visual language but also to more effectively convert their target markets into clients.
“At the beginning of 2019, we started working with me&him to build 3 brand new websites for giant group. It was really important to us that each website was tailored to our specific audience whilst also being apart of the giant family. From very early conversations with me&him, they understood what we wanted to achieve and the whole team were committed to achieving this goal for us. No edit or request is too big, it’s been a pleasure to work the team and I look forward to continuing our relationship over the years to come.”
—Holly Spiers, Marketing Executive