The Girls’ Day School Trust (GDST) is a family of 23 independent schools and two academies across the UK with 19,000 students. Uniquely placed as a beacon of excellence, GDST schools encourage every girl to be confident, resilient and fearless.
In 2018, GDST launched its ‘Learning without limits’ campaign, part of a bold marketing strategy to become a recognisable national brand.
A new website was pivotal to those ambitions – so we developed a user-friendly site capable of attracting and engaging prospective parents.
Designed to align with the minimal assurance of GDST’s rebrand, its imagery reflected an assertive design approach – where the girls become the stars of the show.
The user-journey is now simpler and more effective in connecting parents to local schools. And the website will flex to future campaigns, which gives it genuine longevity.
“We needed an agency we trusted and me&him had proven themselves as very capable, responsive and knowledgeable of the education landscape.”
—Gareth Brown, Digital Communications Manager, GDST