A labour of love: within two years, an ambitious plan to create a mountain biking utopia in the flatlands of Suffolk has become reality.

Owned, built and run by experienced local riders, Phoenix Cycleworks is now a renowned cycle shop, pump track, skills area and bike park; based on the site of the Phoenix Petrol Station in Newmarket.

Our design expertise and passion for cycling were married to create a classic logotype, (using the colour pallet and wing motifs of the Phoenix). Developing the collective’s overall visual identity alongside their website, signage, van liveries and apparel.

After hosting the National XC championships and the ‘Mud, Sweat and Gear’ series, Phoenix Cycleworks is now firmly on the mountain biking map.

me&him have taken our back of fag packet idea for a bike shop and given it the identity and imagery through both the website and signage that is way above our expectations. A great crew to work with… even though one of them is a roadie!” –Jeremy Gredley, Owner