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Croydon High School

Croydon High School is a leading independent day school for girls aged 3-18. Within a competitive local market, it needed an advertising campaign and bespoke new website that articulated their distinctive vision: ‘a bold approach that inspires, informs, includes and influences.’

So we took the school’s mantra of ‘every girl, every day’ and created an exciting campaign entitled ‘Today I…’ which involved photographing 16 concepts over two days.

Meanwhile, the website’s unique features included an admissions process with relevant information filtered by age; a photographic ‘day in the life’; online booking for open days; and a calendar synced with the school’s own M.S. Outlook application.

Both the campaign and website now reflect the positive difference Croydon High makes to each pupil’s educational journey. It positions the school as a place for bright, aspirational girls to be motivated and nurtured.

“I have nothing but glowing commentary. One might expect the relationship between the creative and management teams to be a tense one in such scenarios but this was not the case at all. Everyone we worked with listened carefully to feedback, were happy to tweak and change to ensure we got exactly the right feel, worked at a good pace (despite tough deadlines) and were an absolute pleasure to work with at all times. Nothing was too much trouble and they lived up to all promises made. We are delighted with the outcome – it is very ‘us’ and we felt right from the pitch that they had sought to understand this.”

—Emma Pattison, Headmistress

 

“Commissioning a new website can be a Marketing Director’s nightmare. How refreshing it was then, to work with a company who delivered enthusiasm, energy, creativity and collaboration at every stage.

Our partnership with me&him was a truly positive experience resulting in a website that we are very proud to claim as our own. We particularly appreciated their ‘nothing is too much trouble’ attitude and their willingness to solve every little (and not so little!) challenge we threw at them. Everyone we dealt with was friendly, professional and obviously fully understood the importance of customer service. Our thanks to Paul, Josh and the team for working with us, guiding us when necessary and taking on board all our ideas and making them work.

We look forward to working with me&him again in the future.”

—Fran Cook, Director of Marketing

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