Successful restaurant branding requires creative consistency – not to mention side-orders of imagination and enthusiasm. That’s what me&him served up to an ambitious Norfolk-based restaurant chain for over a decade, including distinctively quirky branding for their individual destination restaurants.
When these ambitious, independent entrepreneurs launched a new eatery in central Norwich (their first purpose-built space) called Mackintosh’s Canteen, we rolled out our creative thinking across the entire project – from signage to menus, badges, posters, through advertising and online projects. Even the aprons! In fact, we were trusted to design a full visual language (including logo and strapline) that worked simply and brilliantly.
Our approach required a strong core idea: a unique ‘fork’ motif that was adaptable enough to work throughout the marketing mix. It ensured that each element was professional, eye-catching and, most importantly, playful – giving Mackintosh’s Canteen a relevant visual identity with real impact for customers.
Speed and efficiency were also key factors. The ideas flowed quickly as we achieved super-swift turnarounds on numerous jobs, constantly innovating and improvising. And we loved every moment… The final reward? Discovering that The Guardian had voted Mackintosh’s Canteen as one of Norwich’s Top 10 best budget eats.
“From brand identity to website design and marketing campaigns, me&him were instrumental in translating the ideas in my mind into innovative and relevant work. It’s unusual to find a team with the ability to take what sits in my imagination and evolve and improve it – a rare quality!” —Henry Watt, Owner